Mail Planning and Logistics
Get the most value from your postage expense.
Mailing costs are not going down. Because mailing efficiency figures prominently in your return on investment, we offer a robust menu of mail services to minimize postage costs and manage drop dates for the best response.
Our planning and logistics services include:
- Mail program format optimization. Cost-effective mailing begins with efficient design. Our mail planning and logistics professionals will work with you in the design stage of your program to be sure you accomplish your creative objectives and design your mailing to get the best postal rates.
- List management. Better mailing efficiency means better ROI. We improve mail deliverability with our data processing and list management services.
- Logistics planning. Our team knows how to plan and sequence mailings around the country to meet your in-home drop dates with postal presorting and drop ship capabilities. We will also track carriers, manage non-deliveries, and communicate mailing status every step of the way.
- Intelligent mail tracking. Use Vertis MailTrailTM to track individual mail through the postal system and mange your programs more effectively. With Vertis MailTrail you can:
- Know exactly when mail was sent and anticipate delivery.
- Schedule mailings to arrive when your consumers are most receptive.
- Measure response rates by time of receipt by geographic area.
- Predict demand on call center and fulfillment centers.
- Improve control and coordination of in-store or multi-channel campaigns
Learn more about our direct mail marketing solutions.
